Small Business Marketing Strategy & Activation

Summary: We are seeking a seasoned marketing professional to lead the strategy, activation, and execution of a Small Business marketing program. This individual will own the end-to-end marketing lifecycle, from audience strategy and campaign planning through activation, optimization, and performance measurement. The ideal candidate is equally comfortable developing strategic recommendations and driving day-to-day execution across multiple stakeholders and channels.

Key Responsibilities: * Lead the day-to-day strategy and execution of the Small Business marketing program* Manage integrated marketing workplans, timelines, stakeholders, and cross-functional teams from planning through launch* Translate customer research and insights into actionable audience, segmentation, messaging, content, and engagement strategies* Develop and execute channel activation plans across: Email Marketing; Social Media; Website/Digital Experiences; Events; Paid Media; Retargeting Campaigns; Nurture Programs; Partner Marketing* Coordinate digital experiences including: Landing Pages; Registration Flows; Resource Hubs; Forms & Tracking; Marketing Automation; CRM Integrations; SEO/GEO Optimization* Oversee campaign execution and ensure alignment across content, audiences, timing, and channel interactions* Build stakeholder engagement and advocacy plans to drive adoption and awareness* Establish KPI frameworks, testing strategies, performance measurement, and optimization recommendations* Partner with senior leaders and specialist teams to manage dependencies, risks, decisions, and escalations Requirements* 6-10+ years of experience in: Integrated Marketing; Campaign Strategy & Activation; Customer Engagement; Digital Marketing* Experience leading programs from strategy through execution* Strong understanding of: Customer Journeys; Audience Segmentation; CRM & Marketing Automation; Paid, Owned, and Earned Channels; Campaign Measurement & Analytics* Ability to operate strategically while remaining hands-on in execution* Strong executive communication and stakeholder management skills* Proven success working cross-functionally within large organizations

Preferred Qualifications: * Experience in Financial Services, Payments, Technology, or B2B/SMB Marketing environments* Experience with: Mar Tech Platforms; Marketing Automation Tools; SEO/GEO; Digital Experience Activation; A/B Testing & Optimization; Performance Marketing

Work Environment: * Remote engagement* Candidates located in the New York City area are strongly preferred Job Type Contract Compensation 70 - $95