Account Director, B2B Marketing

About the role: Marketri is looking for an Account Director / Marketing Activation Lead to serve as the day-to-day operating partner to our Fractional CMOs and the primary connective tissue across client accounts. This role is responsible for translating senior marketing strategy into action: turning priorities into plans, coordinating specialist contributors, maintaining momentum, and ensuring execution stays connected to the client’s broader business and marketing goals. This is not a traditional project management role, and it is not a Fractional CMO role. It sits between senior strategy and specialist execution. The ideal person is a strong B2B marketing generalist with excellent client instincts, strong operational judgment, and the ability to turn ambiguity into structure. They understand how different marketing disciplines fit together, can coordinate specialists more expert than they are, and know when an issue requires escalation or deeper strategic input.

What you’ll do: Serve as the primary day-to-day operating partner for a portfolio of client accounts Work closely with Fractional CMOs to translate strategy into clear priorities, initiatives, workstreams, and next steps Build and maintain integrated marketing plans and account roadmaps Lead recurring client working sessions and keep decisions, commitments, and dependencies moving Coordinate work across specialist capabilities such as content, brand, PR, AI agents, Hub Spot, marketing systems, AI Search, and other areas Create clear briefs and ensure specialists have the context they need to do strong work Maintain continuity across the client account and ensure individual deliverables add up to a coherent marketing program Ensure decisions turn into action and commitments do not fall through the cracks Partner with Marketri leadership and operations on account health, utilization, resourcing, and delivery quality Create a client experience that feels proactive, coordinated, and seamless

What we’re looking for: Strong B2B marketing experience with broad familiarity across multiple marketing disciplines Experience managing complex client relationships, integrated marketing programs, or cross-functional initiatives Strong marketing judgment and the ability to understand the strategic intent behind the work Very comfortable working with AI tools and willingness to continue to develop systems for self and team Excellent written and verbal communication skills Ability to turn ambiguity into clear plans, priorities, and ownership Strong organizational skills and follow-through Comfort working with senior executives and senior marketing leaders Ability to coordinate specialists without needing to be the deepest expert in every discipline Strong client instincts and confidence navigating changing priorities Commercial awareness around scope, account health, and resourcing Comfortable operating in a small, fast-moving environment where roles and plans evolve You may be a strong fit if you have worked as Account Director Client Strategy Director Integrated Marketing Lead Marketing Program Director Marketing Operations Lead Chief of Staff to a marketing leader Senior Account Manager with significant strategic and operational ownership We care more about how you operate than the exact title you have held. What this role is not This role is not designed to be: A pure project manager An administrative account managerA channel specialistA Fractional CMOA catch-all generalist expected to personally execute project management, technical work, and marketing delivery across the account Qualifications Bachelor’s degree in marketing, communications, or a related field required 10+ years of professional marketing experience 3+ years of B2B marketing experience Prior agency or marketing consulting experience strongly preferred Proven ability to manage multiple client accounts simultaneously General knowledge of SEO and Marketing automation platforms (SEMrush, Hub Spot, Pardot)Strong proficiency in project management tools (Teamwork, Asana, Monday.com) and AI tools (Claude, ChatGPT, Gemini)Commensation &

Salary range: $100,000–$150,000 annually Fully remote Health, dental, and vision insurance 401(k) with profit sharing Generous PTO + holidays Ongoing learning and development opportunities Home office support Location requirements Marketri is a full remote company, but we are only accepting applicants in the following states: Florida, Indiana, Kansas, Kentucky, Maryland, Massachusetts, Missouri, North Carolina, Ohio, Pennsylvania, Virginia, Wisconsin